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    <loc>https://www.alexcastro.io/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2019-07-16</lastmod>
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    <loc>https://www.alexcastro.io/readiness-score</loc>
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    <priority>1.0</priority>
    <lastmod>2019-07-16</lastmod>
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    <loc>https://www.alexcastro.io/readiness-score/the-book</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-22</lastmod>
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      <image:title>Readiness Score - The Book - Part I - The Power of Measurement</image:title>
      <image:caption>This first part outlines what the root-causes for why strategic initiatives are failing or not meeting projected outcomes. It lays the foundation for why the readiness score is such a critical missing factor in modern management practices, and what over 20 years of research has revealed.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Readiness Score - The Book - Part III - Finding Your Golden Ticket</image:title>
      <image:caption>The third part outlines how to operationalize a readiness score into your decision making model. Most importantly, this part reveals how much untapped insight and data resides inside your company. All you have to do is harvest it.</image:caption>
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      <image:title>Readiness Score - The Book</image:title>
      <image:caption>Alex Castro has developed the Readiness Score, a data-driven measurement for determining a company’s execution capability (or readiness) for each strategic initiative it is considering. Using this groundbreaking approach, business leaders can effectively evaluate potential acquisitions, new product concepts, new market expansions, and back-office optimizations by separating ideas that will actually work for them from those that are great in theory alone, while continuously measuring a business’s adaptability to evolving strategies. You don’t get two or three chances to make a strategy work in our rapidly shifting business environment. Measure, Execute, Win will help your company proceed on initiatives with full confidence that they will deliver the results you want.</image:caption>
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      <image:title>Readiness Score - The Book - Part II - Measuring Execution Capability</image:title>
      <image:caption>The second part takes a deeper dive into what really is important to measure to support a data driven decision making process. What to measure is critical, and may be different from what you traditionally understood were the key factors to why execution struggles.</image:caption>
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    <loc>https://www.alexcastro.io/readiness-score/charts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-23</lastmod>
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      <image:title>Readiness Score - Media</image:title>
      <image:caption>The Flaw in the Innovation Obsession</image:caption>
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      <image:title>Readiness Score - Media</image:title>
      <image:caption>Harvesting Strategic Excellence</image:caption>
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      <image:title>Readiness Score - Media</image:title>
      <image:caption>The 14 Domains of Readiness That Ensure You Can Execute and Win</image:caption>
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    <image:image>
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      <image:title>Readiness Score - Media</image:title>
      <image:caption>Increase Strategic Success With A Readiness Score</image:caption>
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      <image:title>Readiness Score - Media</image:title>
      <image:caption>The Problem with Outward-Facing Executive Roles</image:caption>
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      <image:title>Readiness Score - Media</image:title>
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      <image:title>Readiness Score - Media</image:title>
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